Start spreading the news.  PR Camp New York is slated for Friday, November 20th at the 92nd Y Street Tribeca.  I will be using this blog, Facebook, Twitter, and Linkedin to keep everyone updated.

Based on the success of PR Camp Atlanta, I wanted to bring PR Camp to New York.  I also decided to make it a full day so that we could add more sessions and give attendees more time to come up with solutions to the challenges we identified.  I hope the format and discussions will engage and challenge attendees.

We already have a great lineup of social media executives from agencies and  New York based brands. (I will be announcing many of the names shortly.)   I am still looking to complete the final list of moderators for the four sessions as well as additional sponsors. So I am open to suggestions.

What is PR Camp?

PR Camp is geared for PR and marketing professionals at all levels to share experiences, address problems and find solutions to social media issues that are facing our industry.

Its logo – the campfire – is iconic. Campfires are places to gather, tell stories, forge bonds and share good times.

In much the same way, PR Camp provides a forum to gain insights and build community. Following the unconference format, PR Camp is highly interactive.  Discussions are free flowing and highly energized; we don’t rely on Powerpoints or formal panels.

The camp is divided into 4 sessions – each devoted to a particular issue around a central topic impacting the PR and marketing profession. Each session is divided into four groups or “cabins” led by a “counselor” who facilitates discussion. Counselors then report out their findings to the larger camp to discuss. The goal of each session is to come up with solutions that participants can take back to the office and implement.

Given its structure, PR Camp is limited to 200 attendees and moderators. This size is optimal for 40-45 attendees per group to participate and explore a full range of topics.

Confirmed Moderators and Companies

Stephanie Agresta – EVP, Global Director of Digital Strategy and Social Media, Porter Novelli
Chris Andrew – Vice-President-Group Director Media, Digitas
Erin Byrne – Chief Digital Strategist, Burson-Marsteller
David Berkovitz – Senior Director of Emerging Media & Innovation, 360i
Joe Ciarallo – Editor, PRNewser.com and Manager, PR Initiatives, mediabistro
Stacy Green – Manager, Internal Comms. & Public Relations, New York Times
Janine Gianfredi, Marketing Manager, Google
Howard Greenstein – President and Social Media Strategist, Harbrooke Group
Andrea Harrison – Strategy Director, Razorfish
Peter Himler – Founding Principal, Flatiron Communications
Jim Issokson – VP, Reputation Management, MasterCard Worldwide
Morgan Johnston – Manager, Corporate Communications, JetBlue
Dina Kaplan – Co-Founder, blip.tv Joe Kinsbury – Social Media Lead, North America, Text 100
Jonathan Kopp – Global Director, Ketchum Digital
Peter Lucht – Executive Director, External Affairs, Verizon
Alex Norman – Executive Vice President, Schematic
Corvida Raven – Generation Yer and Blogger/Media Strategist, shegeeks.net
Steve Rubel – SVP, Director of Insights, Edelman Digital
Rachelle Spero – Executive Vice President, Digital Media, Cohn & Wolfe
Lloyd P. Trufelman, President & CEO, Trylon SMR, New York
Paull Young – Account Director, Converseon

Schedule

8:00 AM Registration and Breakfast

9:00 AM Session One: Get clients and bosses to extend their interest in new media (In this session, representatives from PR agencies and brands are paired off to discuss how the two can work together to advance social media efforts. Together they will lead group discussions.)

10:30 AM Session Two: Help senior professionals tap the social media experience of junior colleagues. (In this session, a senior professional will be paired off with a very junior counterpart. Together they will lead the group discussions.)

12:00 Lunch: Planned Product Demonstrations

1:15 PM Session Three: With the blurring of PR and marketing, determine the best ways to measure success.

2:45 PM Session Four: Help PR and interactive marketing align practices and objectives (In this session, PR professionals will be paired off with interactive marketing professionals to lead group discussions.)

4:15 PM Wrap Up

I am very excited about the ideas that will be generated by the day’s discussions.  I am open to your suggestions.  Please don’t hesitate to contact me with questions.  My email address is dangreenfield AT Bernaisesource DOT com

Let me get back to you.