On November 20, 2009, more than 100 PR and marketing professionals participated at the New York debut of PR Camp New York at the 92 Street Y in Tribeca. The goal of the one-day event was to share experiences, address problems and identify strategies to tackle social media issues that are facing PR and marketing professionals.
Here is the fifth and final key takeaway from the day’s discussions:
5. What Generational Divide?
Generation Y differs in how it uses social media. They are more nimble, quicker, cheaper and gaining a larger share of the social media jobs. But attendees at PR Camp thought that Gen Y’s orientation and experience don’t give them a competitive advantage. Despite their age and orientation, they still need strategic direction that Boomers and Xers can provide.
Attendees at PR Camp remained divided over the importance of these tensions that exist across generations. Perceived or otherwise, these tensions need not be disruptive. In an open corporate culture, Gen Yers can serve as valuable instructors to foster greater social media adoption. Reverse mentoring programs can help reduce the cost of outside consultants, create a more collaborative culture and boost morale.
Let me get back to you.
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