On November 20, 2009, more than 100 PR and marketing professionals participated at the New York debut of PR Camp New York at the 92 Street Y in Tribeca. The goal of the one-day event was to share experiences, address problems and identify strategies to tackle social media issues that are facing PR and marketing professionals.
Here is the third of five key takeaways from the day’s discussions:
3. New Metric – “Congagement”
PR Camp New York revealed we have not reached consensus on what engagement is and how to measure it. But one thing is certain: how we measure success is changing.
Clients and bosses still want placement in the Wall Street Journal, but increasingly we need to look beyond hits and impressions. Social media requires us to facilitate and track how people use the content we distribute. Links, retweets, downloads, comments and ultimately clickthoughs are critical performance factors because they measure engagement. Fostering conversations is still a cornerstone for PR, but we need to think more transactionally. In short, focus more on the actions that your efforts generate.
How do engagement and conversion relate to each other? Perhaps we should adopt a word suggested by Janine Gianfredi, marketing manager, Google and her breakout group: “congagement.”
Let me get back to you.
![[Post to Twitter]](http://www.bernaisesource.com/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
Browse Timeline
Comments ( 1 Comment )
[...] This post was mentioned on Twitter by Dan Greenfield, Dan Greenfield. Dan Greenfield said: RT @Bernaise A new metric for how engagement and conversion relate to each other: "congagement" http://bit.ly/4MqNg4 #PRCamp [...]
Tweets that mention Key Takeaways from PR Camp New York – Number 3 | -- Topsy.com added these pithy words on Dec 22 09 at 3:04 pm
