Comments on: The Battle to Align PR and Interactive Marketing http://www.bernaisesource.com/blog/2009/09/the-battle-to-align-pr-and-interactive-marketing/ The official blog of Bernaise Source Media Thu, 04 Mar 2010 16:42:05 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Dan Greenfield http://www.bernaisesource.com/blog/2009/09/the-battle-to-align-pr-and-interactive-marketing/comment-page-1/#comment-358 Dan Greenfield Thu, 17 Sep 2009 23:04:40 +0000 http://www.bernaisesource.com/blog/?p=3206#comment-358 Jonathan, I agree. Integration is critical. I wasn't suggesting that PR can't do interactive or interactive can't do PR. There are overlaps. I was just pointing out the battle for positioning. I was wondering if one side would be the winner or whether both sides would meet somewhere in the middle tapping each other talents. Jonathan,

I agree. Integration is critical. I wasn’t suggesting that PR can’t do interactive or interactive can’t do PR. There are overlaps. I was just pointing out the battle for positioning. I was wondering if one side would be the winner or whether both sides would meet somewhere in the middle tapping each other talents.

]]> By: Dan Greenfield http://www.bernaisesource.com/blog/2009/09/the-battle-to-align-pr-and-interactive-marketing/comment-page-1/#comment-357 Dan Greenfield Thu, 17 Sep 2009 22:57:50 +0000 http://www.bernaisesource.com/blog/?p=3206#comment-357 LOL Mat - Yes it was very compelling episode. I debated using it but I am glad it brought back memories. LOL Mat – Yes it was very compelling episode. I debated using it but I am glad it brought back memories.

]]> By: Mat http://www.bernaisesource.com/blog/2009/09/the-battle-to-align-pr-and-interactive-marketing/comment-page-1/#comment-356 Mat Wed, 16 Sep 2009 09:03:38 +0000 http://www.bernaisesource.com/blog/?p=3206#comment-356 Thanks for an informative post, though i have to admit, i was more taken by being reminded of a classic Trek episode i had forgotton... Thanks for an informative post, though i have to admit, i was more taken by being reminded of a classic Trek episode i had forgotton…

]]> By: Jonathan Kopp http://www.bernaisesource.com/blog/2009/09/the-battle-to-align-pr-and-interactive-marketing/comment-page-1/#comment-355 Jonathan Kopp Mon, 14 Sep 2009 23:01:32 +0000 http://www.bernaisesource.com/blog/?p=3206#comment-355 Good piece, Dan. But I think it skips too quickly over an important point. You might be forcing a false dichotomy by pitting interactive agencies against modern PR firms. For example, Ketchum boasts a full digital development capability that rivals stand-alone interactive agencies. In this way, our clients get interactive work from a digital shop that's housed within a PR firm, thereby getting the best of both worlds without compromise. At Ketchum Digital we offer digital development that's geared specifically towards earned engagement across the social web. And the digital content we develop has the benefit of being promoted and pitched by our PR professionals to online media and bloggers alike from Ketchum offices around the world. A one-stop shop, integrated, solution combining the best of digital development, social media and media relations. Back at ya, Kopp Good piece, Dan. But I think it skips too quickly over an important point. You might be forcing a false dichotomy by pitting interactive agencies against modern PR firms.

For example, Ketchum boasts a full digital development capability that rivals stand-alone interactive agencies. In this way, our clients get interactive work from a digital shop that’s housed within a PR firm, thereby getting the best of both worlds without compromise. At Ketchum Digital we offer digital development that’s geared specifically towards earned engagement across the social web.

And the digital content we develop has the benefit of being promoted and pitched by our PR professionals to online media and bloggers alike from Ketchum offices around the world.

A one-stop shop, integrated, solution combining the best of digital development, social media and media relations.

Back at ya,

Kopp

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