PR Camp Atlanta Hopes to Bridge Generations and PR and Interactive Marketing Fields |

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Managing generational differences in social media will be one of three featured topics at PR Camp Atlanta this Friday, August 21. In what may be one of the more lively discussions of the morning, representatives of Generation Y will pair off with their Generation X and Baby Boomer counterparts to understand how professionals at different levels are approaching their jobs.

It’s all part of the PR Camp Atlanta’s goal to immerse Atlanta’s PR and marketing community in all things social media. We will avoid discussions on how to use the latest tools. There will be no formal presentations. Instead the focus will be on helping professionals identify business opportunities, tap resources, and measure success.

In many ways, planned discussions at PR Camp Atlanta parallel the changing roles and responsibilities that are taking place in the workplace. Increasingly social media is allowing Generation Y to assume leadership roles. It’s also allowing PR and interactive marketing professionals to work more closely to manage reputations, build relationships and extend brands.

PR Camp Atlanta is a forum to examine social media’s impact on our profession. Changes in our industry are also the reason why I reached out to Definition 6, an independent interactive marketing and eCommerce agency, to be a sponsor. I want to break down barriers and encourage the PR profession to look at what we do differently.

As Michael Kogon at Definition 6 said, “As we work to help clients adapt to the new challenges and opportunities, created through social media, hands-on experience using these communication platforms is mandatory at all levels. Events like PR Camp Atlanta are a great way for professionals to get started with social media; it also provides them with a great opportunity to meet other professionals in the physical world.”

Final Agenda

Session I: 9:00 AM – 9:55 AM

Get clients and bosses to extend their interest in new media.

Melanie Babcock, Senior Vice President, Digital Strategy & Services, Manning Selvage & Lee
Bert Dumars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid
Jenny Schmitt, President and Director of Client Strategy, CloudSpark
Katie Mingo, Senior Marketing Associate, Delta Airlines

Session II: 10:00 AM – 10:55 AM

Help senior professionals tap the social media experience of junior colleagues.

Nick Ayres, Interactive Marketing Manager, New Media + Content, The Home Depot/Corvida Raven, Author of SheGeeks.net
Marilynn Mobley, Senior Vice President, Strategic Counsel, Edelman PR/Matt Epstein, Account Coordinator, Definition 6
Shirley Powell, Senior Vice President, Corporate Communications, Turner Broadcasting System/Tolu Ogbechie, Social Media & Development Associate, Prevent Blindness Georgia
Carol Flammer, Managing Partner, mRELEVANCE, LLC/ Lauren Culbertson, Communications Assistant for U.S. Senator Johnny Isakson