http://www.bernaisesource.com/blog/2009/08/pr-camp-atlanta-ghost-stories-part-i-ghost-writing/ The official blog of Bernaise Source Media Thu, 04 Mar 2010 16:42:05 -0700 http://wordpress.org/?v=2.8.5 hourly 1 http://www.bernaisesource.com/blog/2009/08/pr-camp-atlanta-ghost-stories-part-i-ghost-writing/comment-page-1/#comment-337 David Mon, 17 Aug 2009 12:11:45 +0000 http://www.bernaisesource.com/blog/?p=2954#comment-337 I am a social media copywriter. I write blogs and updates for brands. This isn't a confession, it's a point of pride. In a recent post on TheSocialSet.blogspot.com, I talk about who is the voice of the brand. In advertising, PR, corporate communications and social marketing it can be different people. Granted, I have no problem with full disclosure, but when a CEO speaks the speech is written by somebody else. It's still the CEO's vision, it's still in his voice. The work I do is typically as the voice of a brand or product, but it's not any more deceitful than if I wrote a brochure on it. I am a social media copywriter. I write blogs and updates for brands. This isn’t a confession, it’s a point of pride. In a recent post on TheSocialSet.blogspot.com, I talk about who is the voice of the brand. In advertising, PR, corporate communications and social marketing it can be different people. Granted, I have no problem with full disclosure, but when a CEO speaks the speech is written by somebody else. It’s still the CEO’s vision, it’s still in his voice. The work I do is typically as the voice of a brand or product, but it’s not any more deceitful than if I wrote a brochure on it.

]]> http://www.bernaisesource.com/blog/2009/08/pr-camp-atlanta-ghost-stories-part-i-ghost-writing/comment-page-1/#comment-331 mat Tue, 11 Aug 2009 09:02:05 +0000 http://www.bernaisesource.com/blog/?p=2954#comment-331 it seems that the reason for using ghost writers is the important one. if its clear that you are using them from the outset, no one really minds. If however you claim that you are not using them, and then are found out...well on your own head be it. it seems that the reason for using ghost writers is the important one. if its clear that you are using them from the outset, no one really minds. If however you claim that you are not using them, and then are found out…well on your own head be it.

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