State of the A.R.T.^SM - The Three Pillars of Blended Communication

For today’s PR and marketing executives, our jobs come down to a rich blend of Authenticity, Relationships and Technology.

Together they form the three pillars of successful state of the A.R.T.^SM communications.

Authenticity. Whether it’s a formal press release or an informal blog posting, customers want “authenticity” when engaging with you. Finding your authentic voice requires an assessment of your company’s underlying culture, values and comfort level with genuine, decentralized conversations across multiple communications channels.

Relationships. PR is no longer just media relations. It’s building relationships with bloggers, existing and potential customers, vendors, partners, investors and employees who, in turn, will carry your message for you. It’s critical to do an inventory of their online “conversations” to measure their attitudes, level of influence and capacity for engagement.

Technology. The universe of tools and technologies keeps expanding. Success and failure depends upon reaching your targeted audience with right tools. Sometimes it’s calls to a network of trusted reporters; sometimes it’s a blog or social network, and other times both. Regardless of the tools you use, it’s essential to understand their strengths and weaknesses.

Bernaise Source Media’s senior strategic counsel helps you navigate through the complex world of new and traditional media with the necessary tools to build authentic relationships with your key stakeholders.

Let us be your source for a comprehensive, blended communication strategy.

For more information or to inquire about our services, contact us today.